Nicholas Lalla

Nicholas Lalla, an economic development expert and founder of Tulsa Innovation Labs, shares his insights on uncovering golden opportunities in untapped markets. He emphasizes that often overlooked areas can yield significant rewards for sales professionals willing to explore them. Lalla discusses the importance of data-driven methodologies for market discovery, including VC flows and labor trends. He also highlights how building inclusive job opportunities can spark growth, showcasing that sometimes the best prospects are the ones everyone else ignores.