Neri Karra Sillaman

Neri Karra Sillaman, an entrepreneurship expert at Oxford University and founder of Neri Karra luxury leather goods, delves into how immigrant entrepreneurs achieve lasting success. She highlights resilience as a crucial trait, emphasizing how rejection fuels growth. Sillaman shares compelling stories, including one from a Bulgarian immigrant who navigated cultural challenges. Additionally, the importance of kindness and community ties is discussed as essential strategies for thriving in a new business landscape, especially amidst rising anti-immigrant sentiment.

Neri Karra Sillaman, an entrepreneurship advisor at the University of Oxford and author of 'Pioneers,' shares insights on immigrant entrepreneurship. She highlights how clear vision and perseverance drive business longevity, stemming from her own resilience as a former child refugee. The conversation reveals eight principles for success, such as treating rejection as a negotiation starter and valuing community over profit. Sillaman argues that history and heritage can be leveraged as strategic assets, encouraging both immigrant and non-immigrant founders to adopt these powerful principles.