Nelson Chu

Nelson Chu, the founder and CEO of Percent, shares his insightful six-year startup journey. He emphasizes the power of founders wearing many hats early on to gain irreplaceable domain knowledge. Nelson recounts his chaotic early years focusing on customer success and budgeting, followed by designing scalable systems as he shifted roles. He highlights the long-term advantages of deeply understanding every facet of the business before delegating. His experiences reveal that hands-on involvement enhances strategic leadership and fosters innovation.

Nelson Chu, Founder and CEO of Percent, is a serial entrepreneur reshaping the private credit landscape. He shares insights on the decline of the traditional 60/40 portfolio and the growing appeal of private credit as an alternative investment. The discussion dives into how private credit deals are structured, current interest rates, and default rates in the market. Nelson highlights how Percent is bridging the gap in investor demand and offers tips for diversifying within this burgeoning asset class.

Nelson Chu, an expert in private credit and founder of Percent, discusses how this investment avenue surged after the 2008 financial crisis when traditional banks reduced lending. He shares insights from his journey in finance, emphasizing private credit's attractive yields and shorter terms compared to conventional loans. The conversation covers the competitive dynamics between banks and non-bank lenders, challenges facing small businesses amid rising interest rates, and strategic investment opportunities emerging in today's market.