Nelson Bruton

In this engaging discussion, Nelson Bruton, who specializes in live chat solutions for industrial companies, shares his insights on enhancing B2B interactions. He emphasizes the crucial role of human connection in the digital landscape, advocating for conversational marketing to reduce friction in the buying process. Nelson reflects on his personal journey and the balance between energy and calmness in leadership. They also explore how AI can complement human interaction and the importance of cultivating a positive workplace culture for better business outcomes.