Nelson Bruton
President of ManufacturingChats.com with over two decades of experience in digital marketing for B2B industrial companies, specializing in human-powered website chat to convert visitors into qualified sales conversations.
Best podcasts with Nelson Bruton
Ranked by the Snipd community
10 snips
Jun 3, 2025 • 41min
The Human Signal in the Digital Noise
In this engaging discussion, Nelson Bruton, who specializes in live chat solutions for industrial companies, shares his insights on enhancing B2B interactions. He emphasizes the crucial role of human connection in the digital landscape, advocating for conversational marketing to reduce friction in the buying process. Nelson reflects on his personal journey and the balance between energy and calmness in leadership. They also explore how AI can complement human interaction and the importance of cultivating a positive workplace culture for better business outcomes.
Jul 22, 2025 • 0sec
How Manufacturers Can Engage Website Visitors in Real Human Conversations w/ Nelson Bruton
Nelson Bruton, President of ManufacturingChats.com, has over 20 years of B2B digital marketing experience, focusing on human-powered website chat. In this discussion, he reveals how live chat can convert website visitors into meaningful conversations. Nelson debunks myths about chat's role, emphasizing it as a valuable top-of-funnel tool rather than a replacement for sales reps. He also shares insights on leveraging AI for chat analysis and highlights the importance of eliminating friction in the buyer's journey to enhance customer engagement.
