Neil Perkin

Neil Perkin, founder of consultancy Only Dead Fish and author of the IPA’s ‘Partnering for Growth’ report, dives into the nuances of agency transformation. He explores the distinction between optimization and genuine transformation, emphasizing the importance of understanding challenges before implementing changes. Neil discusses building sustainable client relationships and the role of organizational culture in fostering trust and collaboration. With practical insights, he highlights how to navigate disruptive changes, including the integration of AI in strategic planning.