Neil Parker

Neil Parker, Chief Strategy Officer and co-founder of Co:Collective, shares insights on the power of purpose-led businesses. He explains how aligning corporate purpose with operations leads to sustainable growth. The discussion highlights brands like HP and The New York Times, showcasing their successful integration of purpose into business strategies. Parker emphasizes the role of leadership in fostering a culture of accountability and innovation. The conversation concludes with a call for companies to set milestones that resonate with their core missions to enhance engagement and resilience.