Neil Chacko

Neil Chacko, a financial advisor dedicated to guiding Christians in managing their finances through biblical principles, shares his journey to effectively market to Christian pre-retirees. He explores strategies for defining his niche while avoiding alienation of potential clients. The conversation delves into how to create tailored content, the importance of church speaking engagements, and the need for consistent messaging. Recognizing the unique financial motivations of this audience, Neil seeks to authentically connect and build relationships to enhance client engagement.