Neil Cameron, a digital sales expert with over 15 years of experience working with giants like Google, shares insights into the shifting landscape of B2B sales. He emphasizes the need for sales professionals to embrace digital skills and adapt to millennial buyers. Neil discusses the buyer-driven process, highlighting that 68% prefer researching before engaging vendors. He also introduces his 'Virtual Persuasion Engagement and Psychology Pyramid,' offering strategies for connecting emotionally with buyers and leveraging data for predictive insights.