Join Jane Wakely, Global CMO of PepsiCo and former Mars executive, along with Neil Barrie, founder of 21st Century Brands and author, as they dive into what sets a world-class CMO apart. They discuss the crucial partnership between CMOs and CFOs, emphasizing the role of creativity in marketing—highlighting campaigns like the giant Cheetos thumb. They also share insights on brand management, the significance of adjusting established brands, and the importance of celebrating women in sports, showcasing innovative strategies that drive growth for billion-dollar brands.
