Three industry experts discuss selling in a new category, emphasizing market transitions, challenges of new technologies, investing timing, selling complex technologies, different sales motions, targeting early customers, and key customers that shaped Snowflake's success.

Neeraj Agrawal, General Partner at Battery Ventures, discusses key dimensions of successful startups: market, team, technology, and deal terms. Emphasizes market timing and product quality in the cloud era. Highlights the need for strong sales processes and a large TAM to cover early mistakes.