Neel Arora, Global Head of eCommerce at Nestlé, discusses the evolution of retail and the role of eCommerce. He explores the differences in eCommerce in North America, EMEA, and APAC. Arora emphasizes the importance of data and insights in building brands and creating consumer propositions. He also discusses the future of online search and the rise of personal virtual assistants. Arora delves into building a meaningful retail media strategy and the KPIs that matter to organizations in the FMCG industry.