Ned Macpherson
Expert in data analysis and CRO strategies at Endrock
Best podcasts with Ned Macpherson
Ranked by the Snipd community
Feb 8, 2024 • 37min
Mastering DTC Success with Expert CRO Strategies and GA4
Expert Ned Macpherson from Endrock discusses the importance of CRO strategies and GA4 in data analysis. Topics include experimentation, segmentation of website data, key metrics like traffic trend & ad to cart rate, testing different strategies for user experience improvement, and focusing on actionable data. Warning against measuring unactionable metrics to boost brand growth and user engagement.
