Neal Zuckerman

Neal Zuckerman, Managing Director at BCG and media strategist, dives into the upheaval of traditional advertising. He reveals how companies from various sectors are becoming content creators to engage consumers authentically. Zuckerman discusses the evolving landscape of streaming and the necessity of bundling in subscription models. He emphasizes the importance of having a Chief Content Officer and explores the future of local news, advocating for nonprofit models to sustain journalism. With insights into the role of AI, he highlights the need for emotional storytelling in content.