Neal Roese

Neal Roese, a psychology and marketing professor known for his work on regret, shares fascinating insights on handling life's "what if" questions. He explains counterfactual thinking, distinguishing between upward and downward scenarios. Roese argues that regret isn't always negative; it can spur personal growth and lead to happiness by recognizing worse outcomes. He also discusses common regrets, particularly in relationships and careers, emphasizing the importance of nurturing real-life connections over virtual validation.