Neal Arthur, CEO of Wieden+Kennedy, one of the most revered independent ad agencies, dives into the intricacies of modern advertising. They explore the essential role of ads in business success and how platforms like TikTok and YouTube are reshaping the landscape. Neal discusses the value of maintaining independence in a consolidating industry, the shift towards authentic engagement, and the humor that often accompanies creative campaigns. Plus, he shares insights on navigating the challenges posed by geopolitical tensions affecting American brands.
