Neal Arthur

CEO of Wieden+Kennedy, a leading independent advertising agency known for creating iconic campaigns for major brands.

Best podcasts with Neal Arthur

Ranked by the Snipd community

Aug 23, 2022 • 1h 3min

Advertising is everywhere. Wieden+Kennedy CEO Neal Arthur explains how it works

Neal Arthur, CEO of Wieden+Kennedy, one of the most revered independent ad agencies, dives into the intricacies of modern advertising. They explore the essential role of ads in business success and how platforms like TikTok and YouTube are reshaping the landscape. Neal discusses the value of maintaining independence in a consolidating industry, the shift towards authentic engagement, and the humor that often accompanies creative campaigns. Plus, he shares insights on navigating the challenges posed by geopolitical tensions affecting American brands.

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!

App store banner

Play store banner