Nazim Salur

Nazim Salur, Founder and CEO of Getir, shares his journey from launching a taxi-hailing app to disrupting last-mile delivery with rapid grocery services. He discusses the importance of owning the entire vertical stack and strategic site selection for micro-fulfillment. Driver acquisition strategies vary by location, and Salur reveals insights into balancing SKU minimization with consumer demand. He emphasizes developing strong consumer loyalty and predicts the future dynamics of the grocery delivery market as it continues to evolve.