Nationwide

Experts discuss the importance of personalized financial services and customer-centricity in 2024, highlighting the role of real-time data, AI, and machine learning. They explore the potential of personalization in banking, including tailored solutions for different customer needs and the balance between personalization and standardization. The speakers also discuss the potential of AI in creating personalized banking experiences, from wealth advisory to fraud monitoring, and the challenges and risks associated with AI implementation in banking.