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Nathaniel Ru

Co-founder of Sweetgreen, responsible for marketing and community building. Instrumental in Sweetgreen's unique brand identity and community engagement strategies.

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May 2, 2024 • 37min

Local veggies, national scale: Sweetgreen co-founders

Jonathan Neman and Nathaniel Ru, co-founders of Sweetgreen, share their remarkable journey from college friends to leading a $2.5 billion restaurant chain. They discuss the importance of community building and local sourcing, revealing how they overcame early hurdles, including a theft that nearly derailed their launch. The duo highlights Sweetgreen’s tech-driven strategies for improving customer experience and how automation enhances employee roles. Their commitment to sustainability and brand culture remains central to their impressive growth.