Nathaniel Kendall-Taylor, CEO of the FrameWorks Institute, uses his expertise in psychological anthropology and communications science to discuss the profound impact of framing on public perception. He explains how information is often misinterpreted and how tailored communication can shift cultural mindsets. The conversation explores strategies for effectively conveying critical ideas, the nuances of adolescent narratives, and how rethinking workplace dynamics can foster social change. Kendall-Taylor emphasizes that changing how we present ideas is essential for mobilizing action and crafting a better future.