Nathan Shedroff

Nathan Shedroff, entrepreneur, author, speaker, and educator talks about his new book, A Whole New Strategy, and the importance of design in strategic conversations. They discuss the misconception and lack of quality in strategic work, rethinking business strategy, and the role of designers in clarifying metrics for success. They also explore the concept of 'shift left design' and the importance of strategy as a daily practice.

Chris Noessel and Nathan Shedroff, authors of Make It So - Interaction Design Lessons from Science Fiction, talk about AI in movies, designing interfaces for animals, judgment of generative systems, limitations of AI, and the future of interfacing lifelines.