Nathan Schickel, product manager at ZIPP, dives into the exciting advancements in their product range, including the innovative new 353 NSW wheel. He explains why ZIPP continues to use steel spokes over carbon ones, emphasizing durability and ease of repair. The discussion also covers the evolution of rim sizing, the balance of aerodynamics and rolling resistance, and the growing role of professional teams in refining wheel tech. Additionally, they explore the complexities of wheel design and trends impacting bicycle performance.