In this discussion, Nathan Hudson, Founder & CEO of Perceptycs, shares his expertise on web-to-app strategies that can revolutionize mobile app growth. He highlights how smaller apps can enhance cash flow and user acquisition through innovative funnels, including webinars. Nathan dives into the benefits of personalized onboarding experiences, upselling tactics, and engaging lower-intent audiences with web-first content. He emphasizes the need for effective marketing strategies amid changing privacy laws and how to leverage unique channels for sustainable growth.

Nathan Hudson, founder of Perceptycs, shares his expertise in growth marketing and user acquisition. He tackles the controversial topic of user-generated content (UGC), questioning its relevance in today's marketing landscape. The conversation dives into the challenges of mobile app attribution and budgeting, offering insights into optimizing customer research and marketing strategies. Nathan also discusses the impact of influencer marketing and consumer perception, emphasizing the need for creativity alongside structured methodologies in advertising.