Nathan Ceulemans

Join Nathan Ceulemans, the Head of Sales at Cohort, and Michail Katkoff, founder of Deconstructor of Fun, as they tackle the complexities of product reporting in gaming. They dive into the evolution of critical metrics and the impact of marketing budgets on user acquisition and retention. The duo emphasizes the need for collaboration between product and UA teams and discusses innovative approaches to forecasting and performance analysis. With a pinch of humor, they offer valuable insights into navigating user behavior and enhancing game development strategies.