Nathan Allebach

Katie Couric, a renowned journalist and author, hosts a compelling discussion with Nathan Allebach, creative director of the popular Steak-umm Twitter account. They delve into the fallout of the Afghanistan withdrawal, seeking lessons learned and accountability. The conversation then shifts to the California recall election, unpacking its intricate political dynamics. Nathan shares insights on how he transformed Steak-umm's social media presence into an engaging platform that tackles truth and advertising in an era of misinformation. Don't miss their take on the current state of media!

Explore the world of fast-food desserts and Wendy's surge pricing strategy. Dive into the power of brand personification on social media and the engagement of fast-food chains with niche internet cultures. Learn about the evolution of social media strategy and brand trust in the digital age.