In this engaging discussion, Nathalie Spielmann, a branding expert focusing on territory and terroir, partners with Robert Camuto, a seasoned wine industry professional. They explore the essence of terroir branding, distinguishing it from typical country branding. The conversation dives into the unique identity of Champagne, the power of collective effort among producers, and the importance of ethical practices in building valuable territorial brands. They also highlight the challenges faced by the Italian wine industry and the significance of educating consumers about quality and terroir.
