Nate Lagos

DTC growth marketer and former head of marketing at Original Grain who scaled the brand significantly through persona-driven creative and CRO; newly hired CMO of Adapt Naturals.

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Nov 19, 2025 • 35min

Bonus: How Nate Lagos Quadrupled Original Grain with Persona-Based CRO

Nate Lagos, a savvy DTC growth marketer and newly appointed CMO of Adapt Naturals, shares his remarkable journey of quadrupling Original Grain's revenue. He delves into persona-driven marketing, emphasizing the importance of understanding customer motivations. Nate also discusses effective CRO strategies, revealing how a cleverly crafted 'Better Than Black Friday' offer boosted customer lifetime value by 30%. With insights on prioritizing creative quality over sheer volume, he provides valuable advice for DTC entrepreneurs looking to scale successfully.

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