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Nate Elliot
Principal analyst focused on artificial intelligence and technology, providing research-backed analysis on how AI is impacting search and marketing.
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Dec 5, 2025
• 30min
AI’s Real Impact on Search So Far—What’s Coming Next, and Can Google Keep Pace? | Behind the Numbers
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Nate Elliot, a principal analyst focused on AI's impact on search, and Jacob Bourne, an analyst covering AI and consumer behavior, delve into AI's transformative effect on search. They discuss how AI has already altered search habits, the stability of traditional search platforms, and the implications for Google. Insights reveal generational shifts towards AI and the potential long-term changes in search behavior. Brands are advised to embrace AI now to stay relevant as these trends continue to evolve.
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