Nate Andorsky

Nate Andorsky, an entrepreneur and author of Decoding the Why, dives into how behavioral science shapes business strategies. He shares his journey into this field, influenced by the book Nudge. Discover how understanding the 'why' behind decisions can transform product design, especially in technology. Nate discusses leveraging principles like social norms and commitment devices to enhance user engagement, alongside real-world examples in sectors like nonprofit and education. He emphasizes the role of testing and insights in refining strategies for better user experiences.