Natasha Jen

Natasha Jen, an award-winning designer and partner at Pentagram, talks about her innovative approach to design and her experience at Pentagram. She shares insights on the unique dynamics among partners and the importance of collaboration in their creative process. Natasha delves into Pentagram’s socialist-style profit-sharing model and how their project assignments work. She also critiques the current hype around generative AI in design, emphasizing the need for intuition over technology, and reflects on her love for cooking and cinema.