Natasha Hritzuk

Natasha Hritzuk, Head of corporate research at Warner Bros. Discovery, dives into her eye-opening research on short-form video. She reveals how platforms like TikTok and YouTube don't just compete with TV and film but actually enhance audience discovery of long-form content. Discussing the evolving viewing habits of younger generations, she highlights that short videos can act as gateways to traditional media. Natasha also emphasizes the need for innovative marketing strategies to engage today's digital audiences effectively.