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Natan Bershtel
Director of Business Development at Pelagic, a fractional supply chain partner for growing brands. He has extensive experience in contract packaging and helping brands build resilient supply chains.
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8 snips
Sep 11, 2025
• 49min
#360 - Supply Chain Lessons from Building Seed, Liquid IV, and Celsius
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Natan Bershtel, Director of Business Development at Pelagic, brings nearly 20 years of experience in supply chain management, having worked with brands like Seed and Liquid IV. He shares vital strategies for building resilient supply chains across different growth stages. Key topics include avoiding common pitfalls, the importance of choosing the right partners, and how effective logistics decisions can enhance brand competitiveness. Natan also emphasizes the transformative role of third-party logistics and the power of strong relationships in supply chain success.
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