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Natalija Pavic
Product marketing leader at KIBO Commerce with deep expertise in AI for commerce, holding multiple AI patents and focused on agentic and generative solutions for retail and B2B use cases.
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Nov 3, 2025
• 34min
The Path to Agentic Commerce Readiness, with Natalija Pavic, Product Marketing Leader at KIBO Commerce
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Join Natalija Pavic, Product Marketing Leader at KIBO Commerce and an expert in AI for commerce, as she dives into the transformative world of agentic AI. She argues that the real threat lies in doing nothing, emphasizing the potential of agentic commerce to revolutionize retail. Explore the critical shift from SEO to Agentic Engine Optimization, the importance of shopper agents, and how brands can effectively adapt amidst evolving digital landscapes. Her insights are both practical and forward-thinking, urging brands to embrace change to thrive.
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