Natalie Taylor
Head of Marketing at Capsule (Series A video-editing software), credited events as the top pipeline channel and shared playbooks for targeted, high-conversion in-person events.
Best podcasts with Natalie Taylor
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Dec 23, 2024 • 42min
"Specific moments make it feel real" | Natalie Taylor, B2B marketing leader
In this conversation, Natalie Taylor, head of marketing at Capsule, shares insights on the art of storytelling in B2B marketing. She emphasizes how specific details make narratives relatable and engaging. Highlighting a humorous pizza restaurant story, she illustrates the power of slowing down to let stories breathe. By crafting moments that resonate, marketers can cultivate genuine connections with their audience. Tune in to explore how personal anecdotes can transform communication strategies and foster authenticity.
Nov 24, 2025 • 51min
What’s Working Right Now in B2B Marketing - Live from Drive 2025 with Sylvia LePoidevin, Trinity Nguyen, and Natalie Taylor
Join Sylvia LePoidevin, CMO at Kandji, Trinity Nguyen, CMO at UserGems, and Natalie Taylor, Head of Marketing at Capsule, as they dive into what’s driving B2B marketing today. They discuss how Capsule transformed events into their top pipeline channel and UserGems' innovative approach to account prioritization through AI. Sylvia shares insights on building a media property that gets cited by LLMs. Plus, they reveal outdated tactics they've ditched, emphasizing the importance of engaging, opinionated content over generic approaches.
