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Natalie Richard
Founder of Joy of Wine Journeys who runs premium multi‑day wine and food tours across Italy and France; known for deep winery relationships, hosted visits, and a high (~75%) repeat booking rate.
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Ranked by the Snipd community
Nov 17, 2025
• 46min
Designing High‑Repeat, High‑Value Wine Tours Off The Beaten Path
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In this episode, Natalie Richard, founder of Joy of Wine Journeys, shares her secrets for crafting memorable multi-day wine tours in off-the-beaten-path regions of Italy and France. Natalie discusses how her deep winery connections lead to a remarkable 75% repeat booking rate and why they prioritize meaningful experiences over quantity. She highlights the importance of feedback, strong partnerships, and knowing your ideal guest. With insights on pricing and adapting tours for guest comfort, Natalie's approach redefines luxury in travel.
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