Natalie Miles

Natalie Miles, Head of Marketing Technology at Chime, brings a wealth of experience from her background in financial counseling and marketing operations. She discusses the crucial role of generalists in breaking down data silos and fostering collaboration. The conversation dives into the complexities of building versus buying a tech stack, emphasizing the importance of including engineers in the decision-making process. Natalie also shares insights on choosing a composable Customer Data Platform for effective personalization and the vital role of team culture in successful marketing strategies.