Natalie Miles

Head of Marketing Technology at Chime, bringing diverse experience from financial counseling and operations to build and manage holistic martech stacks.

Best podcasts with Natalie Miles

Ranked by the Snipd community

Nov 7, 2023 • 49min

96: Natalie Miles: Building vs. buying martech, the power of generalists and assembling a composable CDP

Natalie Miles, Head of Marketing Technology at Chime, brings a wealth of experience from her background in financial counseling and marketing operations. She discusses the crucial role of generalists in breaking down data silos and fostering collaboration. The conversation dives into the complexities of building versus buying a tech stack, emphasizing the importance of including engineers in the decision-making process. Natalie also shares insights on choosing a composable Customer Data Platform for effective personalization and the vital role of team culture in successful marketing strategies.