Natalie MacDonald

Founder of consultancy Working At It and guest judge on this episode, providing evaluation criteria and commentary on news stories with a focus on storytelling, business impact and professional branding.

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Oct 10, 2025 • 30min

The Weekend Edition | 11-12 October 2025

This week features Natalie MacDonald, founder of Working At It, a consultancy focused on helping executives build their online brands. The discussion heats up as Adam and Sean debate key topics, including the impact of the Israel-Hamas ceasefire on global politics and the surge in gold prices fueled by economic anxieties. Natalie also shares insights on leveraging LinkedIn for personal branding. They dive into the chilling details of the Optus emergency service failure and the troubling breach affecting major firms, emphasizing vulnerabilities in our systems.

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