Natalie Holloway

Natalie Holloway, co-founder of Bala—an innovative fitness brand known for wearable weights—transformed a $5,000 side hustle into a nine-figure empire backed by Mark Cuban and Maria Sharapova. She dives into the rollercoaster of building the brand, from epic growth during the COVID boom to facing bankruptcy. Natalie shares the pivotal lessons learned from Shark Tank, navigating partnerships with lifestyle brands like Spanx, and the importance of innovation and protecting intellectual property. Now, she’s writing The Bala Playbook to guide aspiring founders.