Natalie Bastian

Global CMO of Teads, a global ad tech company. Experienced marketing leader with a background in traditional TV and streaming.

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Feb 14, 2025 • 23min

Marketing Through Evolution: Insights from Natalie Bastian, Global CMO of Teads

Natalie Bastian, Global CMO of Teads, shares her journey from traditional TV to digital marketing at CES. She highlights how her experiences at Lifetime, Roku, and Tubi shaped her approach to advertising technology. Natalie emphasizes the importance of adaptability and following one's passion in career development. The conversation includes insights on the evolution of CTV and omnichannel advertising, along with leadership lessons and strategic planning for future advertising capabilities. Networking and industry involvement are also key themes.