Natalia Ball

Annie Smith, Director of Insights and Intelligence at LIONS Advisory, and Natalia Ball, Global Chief Growth Officer at Mars Pet Nutrition, delve into the shifting landscape of creativity in marketing. They highlight the growing risk aversion among brands and the need for stronger insights to spark innovation. The discussion includes tackling barriers to creativity and embracing bold strategies for growth. They also explore how ambitious goals can inspire teams to take creative risks, ultimately boosting brand engagement and effectiveness in a fragmented media landscape.

In this enlightening discussion, Natalia Ball, Chief Growth Officer for Mars Petcare, shares her inspiring journey to marketing leadership after being motivated by Jim Stengel early in her career. The conversation dives into the significance of self-reflection and understanding one's purpose in branding. They highlight key traits for effective marketing leadership, like empathy and innovation. Listeners learn about balancing creativity with analysis, overcoming imposter syndrome, and the challenges of transitioning into a CMO role, emphasizing the importance of continuous learning and relationship-building.