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Nat Resende
EVP and Executive Creative Director at Digitas North America, leading creative work out of Chicago. She is an advocate for inclusive representation in advertising and a mentor for creatives from minority backgrounds.
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May 2, 2025
• 58min
The Importance of Inclusivity in Creative Work with Nat Resende, EVP/ECP Digitas North America
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Nat Resende, EVP and Executive Creative Director at Digitas North America, shares her journey from a coffee farm in Brazil to a leader in advertising. She passionately discusses the critical need for inclusivity in creative work, highlighting how authentic representation can enrich storytelling. The conversation dives into successful campaigns like Dove's 'Real Beauty,' and the vital role mentorship plays in nurturing diverse talent. Nat urges the industry to prioritize diversity and remain committed to fostering an inclusive environment, especially as DEI faces challenges today.
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