Naomi West

Senior Product Manager at Customer.io, specializing in lifecycle marketing. Brings years of hands-on experience running email, onboarding, and retention programs inside B2B SaaS companies.

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Jun 9, 2025 • 55min

Mastering Lifecycle Marketing: Real-World Tactics from Leading B2B Teams

In this conversation, Charlotte Hardin, Lifecycle Marketing Manager at Rebuy Engine, and Naomi West, Senior Product Manager at Customer.io, dive into the art of lifecycle marketing. They share insights on crafting engaging welcome sequences and the importance of A/B testing, even with small audiences. The duo emphasizes maintaining user engagement post-onboarding through behavior-based triggers and surprise moments. They also discuss the role of AI in streamlining workflows and the need for continuous adaptation and creativity in B2B marketing strategies.

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