Raghav Anand, a media and entertainment expert at EY-Parthenon, and Naman Pugalia, Chief Business Officer at BookMyShow, dive into India’s rapidly growing concert economy. They discuss how global artists are transforming the scene and the surge in attendance from Gen Z craving experiences. The conversation highlights the ripple effects on local economies and infrastructure challenges. They also explore ticketing dynamics, brand loyalty shifts, and the exciting potential for expanding live music in Northeast India, making it a vibrant hub for the future.
