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Nakul Goyal

VP of Growth at CARFAX, with extensive experience in digital marketing and growth strategy at companies like TripAdvisor and Berkshire Hathaway's Oriental Trading Company.

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Feb 10, 2025 • 47min

From Minimum Viable Product to Minimum Lovable Product with CARFAX's Nakul Goyal

Nakul Goyal, VP of Growth at CARFAX, shares his expertise from over 20 years in digital marketing. He discusses how the right type of friction can enhance user experience and foster trust. Nakul highlights the evolution from minimum viable products to ones that resonate emotionally with users. He emphasizes the importance of building high-performing teams through clarity and continuous feedback, while also exploring creative ways to measure ROI beyond just costs. Expect insights on balancing business growth with thorough testing and innovative product development.