Nakul Goyal, VP of Growth at CARFAX, shares his expertise from over 20 years in digital marketing. He discusses how the right type of friction can enhance user experience and foster trust. Nakul highlights the evolution from minimum viable products to ones that resonate emotionally with users. He emphasizes the importance of building high-performing teams through clarity and continuous feedback, while also exploring creative ways to measure ROI beyond just costs. Expect insights on balancing business growth with thorough testing and innovative product development.