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Nadia Davis
VP of Marketing at CaliberMind with 15+ years in B2B marketing, known for leading demand generation, ABM, and marketing operations and for creating data-driven attribution frameworks used to connect marketing to revenue.
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Aug 26, 2025
• 1h 9min
184: Nadia Davis: How to decide if attribution data is good enough to guide strategy
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Nadia Davis, VP of Marketing at CaliberMind, boasts over 15 years in B2B marketing. She introduces her Attribution Periodic Table, highlighting its role in bridging data to revenue while addressing why marketing has a higher ROI pressure. Nadia discusses using multi-touch and chain-based attribution models, emphasizing data stewardship and customizing Markov chains for better accuracy. She also offers insights on when attribution data can guide strategic decisions, blending analytics with practical applications for marketing success.
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