Nada Arnott

Nada Arnott, EVP of Marketing at The Economist, brings a wealth of experience from her background in policy and media. She discusses the publication's unique strategy in navigating the AI landscape, opting for partnerships like Anthropic’s Claude, rather than pursuing licensing deals. Nada emphasizes the importance of accountable brand marketing and engaging subscribers through varied formats like podcasts and live events. She also shares insights on the resurgence of physical formats and the need for media trust amid changing digital dynamics.