Myrtha Hurtado Rivas
General Counsel Brands, Marketing Properties, Licensing & Anti-Counterfeiting at Nestlé
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Aug 22, 2023 • 41min
Nestlé’s Myrtha Hurtado Rivas on How IP Protection Strategies Should Respond to Evolving Technology
Myrtha Hurtado Rivas, General Counsel at Nestlé, discusses the current landscape of IP protection, the need for fluid IP strategies in response to evolving technology, and the balance between safeguarding intellectual property and encouraging innovation. They also touch upon the importance of following both global and local trends, the future of IP protection, and advice for better IP protection.
