Myriam Sidibe

Myriam Sidibe, a public health expert and founder of Brands on a Mission, shares insights from her work on large-scale hygiene campaigns. She challenges businesses to shift from superficial philanthropy to sustainable social impact, using Lifebuoy's hygiene program as a model. Myriam discusses an innovative campaign by Carling Black Label tackling toxic masculinity and highlights the AI voice project 'Fatima' to amplify girls' voices. She emphasizes that lasting change comes from commitment and strategic alignment in business.