Myles Madden

Myles Madden, Senior Marketing Lead at 1Password, shares his expertise in building ABM programs for Series B and C companies. He emphasizes starting with a single use case identified from sales, running stealth pilots to validate results, and ensuring alignment between marketing and sales. Myles advises focusing on one or two impactful channels while mapping relevant content to each sales stage. Simplicity in measurement—tracking pipeline amounts and efficiency—is key to demonstrating value and preventing marketing drift.