Mychelle Mollot

Mychelle Mollot, CMO at Knak, brings a wealth of experience from her time at IBM and various startups. In the conversation, she explores how Knak created a strong brand in an uncharted market. Mychelle discusses the delicate balance between quick wins and investing in high-risk marketing experiments. She emphasizes the shift of AI from a standalone tool to an embedded part of marketing platforms. Lastly, she shares insights on team alignment and how to effectively engage buyers in today’s competitive landscape.