Mya Nichol, a social media coach specializing in Instagram growth strategies, transformed her following from under 3,000 to nearly 290,000. She shares her journey, including her initial struggles with Instagram Reels and the persistence that led to her success. Mya emphasizes the significance of tailored strategies, the balance of creativity and analytics, and the importance of experimenting with content. She provides actionable tips and encourages listeners to connect meaningfully with their audience through intentional storytelling.